What does a social media marketing agency do?

A social media marketing agency plans, produces, and runs your presence across platforms like Instagram, TikTok, Facebook, and YouTube. At Big Wave Content that means organic video content, paid social (Meta ads), community management, ManyChat DM automations, and measurement that ties every post and ad to revenue.

How much does social media marketing cost in NYC?

Big Wave Content's social media marketing retainers run $3,500/mo (organic content you post yourself) up to $18,500/mo (full organic + Meta ad engine with a lead guarantee). Most NYC brands start on a hybrid Swell tier at $6,500–$8,500/mo. Ad spend is paid directly to Meta on top.

What's the difference between social media marketing and social media management?

Management is the posting, captioning, and community side. Marketing is the full growth function — strategy, content production, paid ads, funnels, and measurement to revenue. Big Wave Content does both: management is bundled into every retainer, and the marketing engine (organic + paid + automation) is the core offering.

Do you guarantee results?

Yes. On every retainer tier, if we miss the agreed performance metric for the month — views or qualified leads, depending on the tier — the following month is free.

Social media marketing agency · NYC · NJ · Long Island

A social media marketing agency that's measured on revenue.

Organic content, paid social, community management, and automation — built as one engine. Serving NYC, New Jersey, and Long Island from Rockaway Beach, Queens.

Most social media marketing agencies post and pray. We engineer social content for reach, turn the winners into Meta ads, automate your DMs into a lead list, and tie every dollar back to a video. Over 1 billion views generated for our clients — and a performance guarantee on every tier.

See the packages Book a discovery call

What we run

Full-funnel social media marketing — not just posting.

A real social media marketing agency owns the whole function: what you make, where it runs, who it reaches, and what it returns. Big Wave runs all four as a single engine — so your content always has somewhere to send people and a number to hit.

Organic social content

Reels, TikToks, and Shorts engineered for reach — 12 to 16 a month, shot at your location or our Rockaway Beach studio. Not 'cinematic' clips that get 200 views. Content built to be watched, shared, and acted on.

Paid social (Meta ads)

We don't just post — we run the ads. Dark-ad boosting on your top organic, plus Tidal 7™ ad concepts built from scratch. Full Meta campaign structure: cold, warm, retargeting, A/B testing, optimization to a real cost-per-lead.

Community management

Daily posting, captions, and engagement across Instagram, TikTok, Facebook, and YouTube. ManyChat DM automations turn your comment section into a lead list — keyword-triggered flows that work 24/7 while you run the business.

Measurement to revenue

Social media marketing that can't prove ROI is a dashboard cosplaying as a strategy. UTM tagging, conversion API, attribution — every post and every ad tied to a dollar. That's how we back a performance guarantee.

Why we're different

Most social media marketing agencies sell activity. We sell outcomes.

Anyone can fill a content calendar. The hard part is making social media marketing pay — which means engineering for conversion, running paid behind the winners, and measuring to revenue. That's the whole model.

See the results Our operating thesis

01 1 billion+ views generated — receipts, not promises.
02 Performance guarantee — miss the number, the next month is free.
03 Organic + paid under one roof — your best posts become your best ads.
04 We come to you — every shoot, anywhere in NYC, NJ, or Long Island. No travel fees.

By industry

Social media marketing, sharpened per industry.

Same engine, different audience. We run dedicated social media marketing lanes for five industries across NYC, NJ, and Long Island.

AI · Tech · SaaS

Social media marketing for AI brands →

Dealerships

Social media marketing for auto →

Real Estate

Social media marketing for brokerages →

Law Firms

Social media marketing for attorneys →

NYC Operators

Social media marketing for local brands →

Pricing

See all packages & pricing →

The playbook

Tell us about your brand. We'll come back within one business day with the right tier — organic, paid, or the full engine — on a 30-minute discovery call.

WhatsApp (preferred): (929) 759-0737 · fastest reply
Phone: (929) 759-0737
Email: hello [at] bigwave.nyc
Studio hours: Mon–Fri · 9a–7p ET
Reply time: Within 1 business day

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Timeline

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