Pricing · straight answers
How much does a content agency cost?
Content agencies charge roughly $2,000 to $30,000+ a month. At Big Wave, standalone social media management is $1,000/month, Ripple and Swell retainers run $3,500–$6,500/month, the by-request Whale ad engine starts at $10,000/month, and enterprise starts at $30,000/month — every retainer on a 90-day sprint with a baked-in guarantee.
No 'call us to find out.' Here are the real numbers, what each buys, and the questions people ask before they book.
The real numbers
What you'll actually pay.
Social media management
Standalone. We post, build the calendar, and feed your story across platforms.
$1,000/mo
Ripple (organic video)
12 or 16 organic videos a month, made and posted. Guarantee: 1M views in 90 days.
$3,500–$4,500/mo
Swell (hybrid — organic + paid)
Organic + amplify posts + 12 Meta ads/mo. Guarantee: qualified leads (≈$2,000/mo min ad spend). Most popular.
$5,000–$6,500/mo
Whale (ad engine — by request)
Ad-only campaigns at volume on Tidal 7™. By request, scoped per build — not the default step up from Swell.
from $10,000/mo
Oceanic (enterprise)
For brands doing $10M+. Multi-brand, multi-market. Application-only.
$30,000/mo+
Every retainer is a 90-day sprint with a baked-in performance guarantee — miss the number and your fourth month is free. Full tier-by-tier detail lives on the packages page.
FAQ
The questions people ask before they book.
How much does an NYC content agency cost?
Content agencies typically charge anywhere from about $2,000 to $30,000+ per month. At Big Wave, standalone social media management is $1,000/month, content retainers run $3,500–$6,500/month (Ripple and Swell), the by-request Whale ad engine starts at $10,000/month, and enterprise (Oceanic) starts at $30,000/month. Every retainer runs as a 90-day sprint with a performance guarantee.
How much does it cost just to manage my Instagram or TikTok?
Standalone social media management is $1,000/month. That covers posting, content calendars, and feeding your story across platforms — we recommend you answer your own comments, since your voice converts best.
Do you require a contract, or is it month-to-month?
We work in 90-day sprints, not month-to-month. Short-form content and paid ads need about a quarter to gather data, learn your audience, and compound, so every engagement is a full sprint rather than a rolling month.
What if it doesn't work — do I get my money back?
Every 90-day sprint has a baked-in performance guarantee, and it's tier-specific: Ripple guarantees 1 million views in 90 days; Swell guarantees qualified leads (a number set from your industry's benchmarks, with a recommended ~$2,000/month minimum ad spend). Miss the agreed number and your fourth month is free — we put the number in writing before you start.
Do I have to be on camera?
Ideally yes — founder-led content outperforms everything else, and we coach you on camera at no extra charge. But if you absolutely refuse, we have actors included, so your brand still ships great content without you in front of the lens.
Do you run the Meta ads too, or just make the videos?
We run the entire Meta campaign for you, end to end. On Swell and Whale tiers we build the ad creative (Tidal 7™), set up and manage the campaigns, and optimize the spend — not just hand you videos to boost yourself.
How many videos do I get per month?
Ripple and Swell deliver 12 or 16 videos a month. Whale is a separate, by-request ad engine (ad-only, built on Tidal 7™) rather than a video-volume tier — moving up buys more paid firepower, all handled by the same dedicated team.
Do you post the content and handle the comments, or do I?
We post everything, build your content calendars, and feed your brand story — you just answer your own comments. Replies in your real voice build more trust and convert better than anything we could ghost-write.
What's the difference between Ripple, Swell, and Whale?
Ripple is organic video only (we make it and post it); Swell adds Meta ads on top (hybrid organic + paid, our most popular tier); Whale is a by-request, ad-only campaign engine built on Tidal 7™ — scoped per build, not the automatic step up from Swell. Same dedicated team across all three.
How soon will I see results?
You'll see results by the end of month one — both organic (views and reach) and paid (leads or sales). The 90-day sprint is where it compounds, but month one is where it starts moving.
Do you only work with NYC businesses, or can you do it remotely?
Our in-person shoots are NYC-based (NYC, Long Island, and New Jersey). If you're outside the area you can come to our own Rockaway Beach studio, or we run remote/hybrid production — so location isn't a dealbreaker.
How do I get started — what happens on the discovery call?
Book a 30-minute discovery call with John, our founder and sole salesperson. There's no self-serve checkout — the call is where we scope your sprint, agree on the guarantee number, and pick the right tier.