1 billion+ views
Produced across every lane we run.
Not a highlight reel — the standing monthly output of the system your account would sit inside.
E-commerce · DTC · Ships Nationwide
Your product is good. Your content is why nobody knows.
Short-form built to sell a physical product — demos, hooks, founder story, UGC-style volume — with the organic winners turned into the ads that scale.
Most product brands are stuck in one of two places: beautiful photography that nobody watches, or a pile of creator UGC that nobody bought from. The brands that win short-form treat it as a testing engine — make a lot, find what actually moves product, then put money behind exactly that. That's the whole model, and it's what we run.
Receipts
The engine behind the content.
$609 → $44
Cost per lead, on our Tidal 7™ ad structure.
What happens when the ad creative is engineered for conversion instead of decorated after the fact.
Certified Auto
20M+ views in 3 months, plus a scaling Meta ads engine.
Proof the organic-to-paid loop works at volume, not just in a deck.
We're straight about this: our named e-commerce case studies get walked through on the intro call, under NDA. What's above is the engine — the same crew, cadence, and ad structure your product would run through.
Watch the work
Reels from this lane.
Loading videos…
Why product content stalls
You don't have a product problem. You have a volume-and-testing problem.
E-commerce is the most creative-hungry channel there is. Your ad account doesn't plateau because the budget ran out — it plateaus because the creative fatigued and there was nothing new to put in. Most brands make four videos a quarter and wonder why performance decays in week three.
01
Studio photography that stops scrolls in the wrong direction.
Clean, lit, centered, silent — it looks like an ad, so people treat it like one. Product content that performs looks like someone showing you a thing they like. We shoot for the feed, not the catalogue.
02
Creator UGC you can't control or repeat.
You paid twelve creators, three delivered something usable, and none of it matches. You can't scale a channel on a lottery. We produce the same style monthly, on brief, at a standard you can actually build an ad account on.
03
Nothing new to feed the ad account.
Meta rewards fresh creative and punishes fatigue. If you're not shipping new angles every month, your CPA climbs no matter how good the winner was. Volume isn't a nice-to-have here — it's the mechanism.
Make a lot. Find what sells. Put money behind that. Repeat monthly. Everything else is decoration.
The right fit
Built for brands that already have something people want.
Content compounds a product that works. It won't rescue one that doesn't — and we'd rather say that up front than take your retainer.
DTC & consumer brands
DTC brands with traction, stuck on creative supply.
You've got repeat customers and a working funnel, but the ad account is starving for new creative. We become the supply line — organic content monthly, winners promoted into paid.
Founder-led
Founder-led brands where the story is the differentiator.
People buy from people, especially in crowded categories. If you're willing to be on camera, that's usually the cheapest advantage you have — and we'll coach you through it.
Retail & showroom
Product brands with a physical footprint.
Showroom, flagship, warehouse, studio — anywhere the product gets made or displayed is a shoot location. We come to you, and one shoot day feeds a month of content.
How it works
Two paths. Pick yours.
Both run the same engine — the difference is whether your face is in it. Product sells fine either way; founder-led just tends to sell faster in crowded categories.
Path 1
Path 1 — Founder-Led.
For brands where the person is part of the pitch.
You're on camera: the origin story, why the product exists, what makes it different, the objections nobody else answers. This builds the trust that turns a cold scroll into a first order — and it's the hardest thing for a competitor to copy.
What's included
- Founder story and origin content
- Product demos and 'why we made it this way'
- Objection-handling and comparison videos
- On-camera coaching included — no up-charge
- UGC-style hooks cut from the same shoot day
- Winners promoted into Meta ads
Path 2
Path 2 — Product-Only.
For brands where nobody wants to be on camera.
No faces required. Product, hands, texture, motion, results — shot to stop a scroll and explain the thing in under fifteen seconds. Works across every category, and it scales without needing anyone's calendar.
What's included
- Product demos, close-ups, and in-use footage
- Unboxing and first-impression formats
- Before/after and result-driven cuts
- Faceless hooks built for cold traffic
- Full library reusable across your channels
- Winners promoted into Meta ads
Most brands end up mixing both — founder content for trust, product content for volume. We'll tell you which to weight after the first month of data.
Pricing
Start with content. Add the ads when the winners show up.
Ripple gets the content made and posted for you. Swell adds the ad engine — your top organic performers get paid spend behind them, plus static and amplify Meta ads every month, with a written 1M-views-in-90-days guarantee. Most product brands start on Swell, because e-commerce is where the organic-to-paid loop pays for itself fastest.
See full pricing →
Meta ad spend is billed by you directly to Meta and sits on top of the retainer.
Honest
This isn't for everyone.
Save us both the call:
- If the product isn't proven yet — we're not your agency. Content amplifies demand; it doesn't manufacture it. Get to product-market fit first.
- If you want one hero video for a launch — we're not your agency. This is monthly volume, because that's what the algorithm and the ad account actually need.
- If your margins can't support paid — we're not your agency. Organic alone is slow for e-commerce; the loop only closes when you can put spend behind a winner.
- If you want it to look like a commercial — we're not your agency. Polished performs worse here, and we're not going to make something we know won't sell.
But if you've got a product people reorder and an ad account starving for creative — book the call. That's the easiest problem on this list to fix.
Start a project
Ready to make content that moves product?
Tell us about the brand, the product, and where you're selling. We'll be back within one business day. Leads route straight into WaveEngine™ CRM.
- Call or text (preferred)
- (917) 456-9643 · fastest reply
- Phone
- (917) 456-9643
- (929) 759-0737
- hello [at] bigwave.nyc
- Studio hours
- Mon–Fri · 9a–7p ET
- Reply time
- Within 1 business day